WebProWorld
Weekly, I keep an eye to the horizon to assess new developments in the Internet environment. In noting the changes, I sometimes begin to feel overwhelmed by feelings of doom.
The S~P~A~M problem is one such item that leaves me at times in much distress. I fear the trends of the ISP’s in their efforts to get control of the S~P~A~M situation.
Newsletter or e-zine publishing is a leading communication and marketing tool for your web site and an important part of building a long-term successful online business.
We’re birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to small business success.
The CEO is often in the role of challenging the board to fill its role and add value to the organization. This article is the third in a series intended to help the CEO think through the issues involved in developing a board to contribute meaningfully to the purpose, vision, strategy and development of the organization.
One of the bits of feedback I’ve gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them “what” to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few people tell them “how”. Many readers have told me that they really want step-by-step how-to articles. Newbies to your business are looking for this same how-to information.
You’ve been using your company name for a while now and, as things get more crowded, you’re beginning to wonder if anyone else uses it, what the law is, and what you should do, if anything to protect it.
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
Well, congratulations! You have decided to start your business online. You have the skills, the knowledge, the enthusiasm and desire needed. There’s just one problem…….Now what do you do?
In part I we looked at three things you need to decide before you can calculate how much to spend on advertising. In part II we will look at how to take that information and put it to use.
Secret #1 Cut Out The Excess
Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.
