Category: Archive

Your Board’s Approach To Its Responsibilities: Resting On Laurels Or Raising The Bar

The CEO is often in the role of challenging the board to fill its role and add value to the organization. This article is the third in a series intended to help the CEO think through the issues involved in developing a board to contribute meaningfully to the purpose, vision, strategy and development of the organization.

Make Your Readers And Customers Love You – Tell Them How-To Do It!

One of the bits of feedback I’ve gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them “what” to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few people tell them “how”. Many readers have told me that they really want step-by-step how-to articles. Newbies to your business are looking for this same how-to information.

5 Secrets To Saving Marketing Dollars

Secret #1 Cut Out The Excess

Does size really count? Not in this case! Smaller can actually be more effective in the long run. Yes, you can actually cut down the size of your ad and run it more often to receive better results in most cases. The size of your ad does not produce the consumer confidence that consistency does! This first secret alone will save you tons of lost marketing dollars.

Back To Top