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Mini-Quiz: Write for Global Customers

The web and e-mail now enable customers to reach you from any part of the globe. It is estimated that 510 million non-native English speakers–global customers– will be online by 2003. And even your nearby customers may not be native English speakers. Idioms, such as spread ourselves too thin or think outside the box, may be unclear to global customers who are confused by the expression’s literal meaning.

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