Category: Archive

Branding Basics

Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business’s brand set you apart. Although your name and logo are important features of your brand, there’s a lot more to it than that.

Organizing a Dual-Language Site

Question: I am an avid reader of Website Notes newsletter. We have a very heavily visited website of Pakistan’s national daily. The design of the web site is very lifeless and disorganized (please have a look at http://www.jang.com.pk). The problem is that this page is gateway to two newspapers websites one out of them is in English while the other in Urdu (local) language.

Could you give your suggestions (some URLs or your own comments) on how can we make this home page more attractive, user-friendly, comprehensive yet compact; and meaningful. We also need to have latest news update ticker in both languages (it’s a demand) and a lot of stuff that’s available on the website but is not presented on the home page.

– Asif Lateef

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