Category: Archive

Damashi Peer Review – Develop A Theme And Stick With It

The site has an inconsistent and incomplete feel. Individual elements are attractive such as the ideogram and script at the top of the initial page. But the navigation links at the bottom of the page clash with their red and blue fonts. Moving forward to the shopping cart and the page scheme changes from a yellow theme to a pale green. There’s merit in having sections of the website that differ in function also differ slightly in color yet remain unified in design. This site didn’t apply that throughout all pages though. One expects a site related to Oriental subjects to display a sense of Zen. Develop the style of the initial page banner and apply it throughout the site. And use CSS to make it easier to maintain.

Beware Of Search Engine Vanity

Just a few years ago, when asked “How do you drive traffic to your website”, many companies would name banner ads as their main marketing medium for increasing online revenues. In an effort to increase brand awareness, companies spent thousands of dollars on obnoxious banner advertisements on high profile websites in an effort to cement their reputation as the number one company or product in their industry.

The Importance of Links

Link: {(noun) – lin[ng]k} 1 : a connecting structure: 2 : something analogous to a link of chain: as a : a connecting element or factor b : a unit in a communication system c : an identifier attached to an element (as an index term) in a system in order to indicate or permit connection with other similarly identified elements (as defined by Merriam-Webster Online – http://www.m-w.com/)

Damashi Peer Review – Visual Design Problems

The biggest problems with the Damashi web site are visual. (And the fact that I couldn’t access the shopping cart due to 404 – Object Not Found errors.) The site contains a distinct market niche of which the owners are clearly experts. The products are logically organized, and combination specials are displayed when a user views either of the components. Normally I am not in favor of alphabetical listings of products, but in this case the listing is not overwhelmingly long enough to make a negative impact.

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