WebProWorld
Yahoo has introduced a new way for site owners to enhance their Yahoo Search results using SearchMonkey. If you have flash videos, games, presentations, etc. you can have them show up right in Yahoo’s SERPs.
Yahoo shares an example of how Hulu added the following code:
<link rel="image_src" href="http://thumbnails.hulu.com/9/967/32912_145×80_generated__VfWxSNY3rESG1ntOzexNRQ.jpg" />
Sydney, Australia-based web developer Michael Air recounts how his “light bulb” moment about real time search came as he was looking for a new hosting company. Instead of looking on Google, he consulted Twitter about a specific brand. “Ten pages in and 99 percent of comments were saying how bad that hosting company was,” he told Murdok.
Twitter, then, becomes a kind of collective representation of the consumer mind and the current consumer mood.
Social networking and blogging have become more popular than sending email, according to a new report from Nielsen.
More than two-thirds (67%) of the global online population now goes online to visit social networks and blogs.
"Social networking has become a fundamental part of the global online experience," says John Burbank, CEO of Nielsen Online.
Back in December, Google introduced a new feature in Gmail Labs called "Tasks" that provides Gmail users with a window to keep track of their…tasks (go figure). Today, they have announced a couple new features for Tasks.
Users can now easily move a task (along with its sub-tasks) to another list by clicking on the arrow (or using Shift-Enter) to the right of the task, then selecting another list in the drop down at the bottom of the screen.
Digital brand management agency Electric Artists is tracking the most popular brands, celebrities, media outfits, and television networks based on category, handle, latest tweet, and number of followers. They also include short notes about how each is using Twitter.
The brand category is host to a pretty diverse group. The top ten based on number of followers consists of:
1. Zappos
2. Whole Foods
3. Jetblue
4. Starbucks
5. NBA
6. MTV
7. Southwest
8. Comcast
Every so often a blogger will provide me with an “Uh, duh” moment, what some might call a minor obvious epiphany, something I should have thought of already. Steve Rubel gets the credit for that this time, in a Micropersuasion post about Twitter and Facebook’s impending impact on search.
Knowing how well your Web site is doing is obviously important and in the session "Tracking and Results Analytics" the panel focused on the best ways to measure success.
Coverage of the PubCon South conference continues at Murdok Videos. Stay with Murdok for more notes and videos from the event this week.
Recently I’ve discussed how businesses can use Facebook and Twitter to drive traffic to their sites, and even looked at some specific examples of how local businesses here in Lexington, KY are using Twitter.
The search results traditionally provided by Google Maps might best be described as "straightforward." They were fine so long as users already had a good idea of what they were looking for; they were rather less useful for browsing. But the blending of user-generated content into the results should change all that.
Microsoft’s adCenter Analytics has not yet left beta, and it appears that it will not ever do so. The company announced today that the program will be shut down at the end of the year.
