Author: webproworld

All Along the Digital Watchtower

Its no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.) and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?

ADO connection performance test

Does one ADO methodology fit all situations? I have seen many developers use a variety of different methods in regards to creating ADO connections and recordsets in an attempt to optimize performance. These range from putting ADO connection objects in Application and Session variables and reusing the open connection for all of their pages to creating one ADO connection per page. And of course, everything else in between.

Community Websites Mean Big Business for You

Lets face it. Marketing is a challenge. You wouldn’t be reading this article if promoting your business online was just an easy walk in the park under a warm afternoon sun. The reality of it is that marketing could be called a walk in the park, but the sky is filled with nasty looking storm clouds. While there are millions of “marketing methods,” only a few work. Of those few, one of the least known is the concept of seeking customers where they congregate. And customers congregate at Community Websites.

Checklist for Selecting Your e-store Provider/e-Store Solution

Thinking of selling products/services on-line? Scratch you head because it seems difficult to select an e-store solution? No need to worry. The following points aim to help you in selecting your e-store solution:

Any web-based control panel guides you how to set up the electronic storefront (e-store)?

Does the web-based control panel provide templates or wizards? It is a must for those storeowners who do not have HTML or CGI knowledge. However, more technically savvy storeowners may think that it’s useless.

3 Steps To A Profitable Web Site!

1) CLEAN THE CLUTTER

Don’t load your web site with too much high-tech clutter. Your visitors may miss your sales message. Sometimes flashing and blinking graphics can make you page load slow and annoy your prospects.

Also, test to make sure your web site looks good in all web browsers. Don’t use fifty different content formats like fonts, texts sizes, text colors, etc. They could vary between browsers.

Ego-less Selling: The Greatest Advertising Secret Ever Revealed!

Recently I sat on a plane from Phoenix to Austin. I decided to kill some of the two hour flight by flipping through the online magazines and catalog. You’ve seen them. They are always stuffed in the pocket right before your knees. But what you may not have seen is that virtually all—yes, all—ads violate a secret advertising principle invented more than 100 years ago.

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