I learned about the one hypnotic command that always works from hypnotists. A good hypnotist will never give a subject a choice or offer a list of “reasons why you should fall asleep right now.”
Consumer Protection on the Internet
While we’re on the subject of giving out credit card information on the Web, don’t ever give out your credit card number through e-mail. Sending e-mail is just like sending a post card, with the contents of the e-mail open and viewable to anyone who sees it. Educate yourself! The U.S. Federal Trade Commission offers consumer education
information as well as a way to file a complaint online. The FTC doesn’t
try to resolve the complaint for you. Instead, filing a complaint helps
them investigate fraud and could lead to legal action against the company.
Get Business From Your ‘Natural Market’
I have a friend who is one of the top sales producers with a large life insurance company. Tony was born in Italy and grew up near Naples. He moved to the US about 15 years ago. He was immediately hired by his present company because he had prior experience selling insurance to US military personnel in Italy.
How Any Small Business Can Boost Profits Online – Even When ALL Your Customers Are Local
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, “Well, I just think we need one. Most businesses have them now.”
The Beauty of Difference
Every morning I start my day with some quiet time in my office. I have a nice comfy recliner I curl up in with my cup of coffee. My chair faces the window to east, so every morning I get to watch the day dawn.
Ten Steps To Prepare Yourself for Online Marketing
1. Buy an up-to-date computer with a 56k modem and Internet capability.
Six Essential Elements of Successful Sales Letters
Success Element #1: Always Use Attention Grabbing Headlines
A great headline is your best opportunity to capture your prospect’s attention. Use your headline to immediately tell your prospective customer the number one benefit that he/she will gain from your product. Keep your customer focused by using sub-headlines throughout your sales letters that go into more details about your product.
Essential Guide To Pay-Per-Click Advertising
Which Engines Should You Use?
Following Goto.com’s (now known as Overture) phenomenal success with pay-per-click (PPC) advertising, more than 160 pay-pay-click startups have sprung up.
Out of these 160 PPC engines, only a few may actually have the search volume to generate a respectable number of clicks for your site. Most PPC startups require between $10 to $25 of setup fee which can be applied to clickthroughs. They offer low minimum bids of $0.01. But with limited search volumes, they may bring you only a few clicks each day!
Do’s and Don’ts for Building Your Site’s Link Popularity
One thing that rang loud and clear from the Search Engine Strategies 2001 Conference (seminars.internet.com) in San Francisco in August was the importance of building a good, solid link popularity for your Web site.
Some Advertising is Doomed to Fail
When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, “I put it in all the popular ezines but nobody responded” or “I followed all the copywriting ‘rules’ but didn’t even get one sale.” This dilemma is normally due to one common problem. There is one thing most people don’t think about that dooms their advertising to failure.