Most likely, you are restricting the growth of your business by unknowingly restricting how you promote it.
Analyzing Search Engine Traffic to Improve ROI
It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn’t enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns.
5 COMMON ADVERTISING MISTAKES YOU CAN EASILY AVOID
These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them.
Anatomy of a number 1 search result
Contrary to popular belief, you don’t have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they’re relevant.
TURN CUSTOMER COMPLAINTS INTO MORE SALES
Customer complaints can cause you to lose future sales from customers and from everybody else who hears about their bad experience. Or you can turn customer complaints into more sales from these same customers and the people they influence. How you handle your customers’ complaints determines which of these two results you get.
A Look at Ask Jeeves and Teoma
Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves’ Web properties.
There’s Money in Your Site Stats
Are you missing out on important sales because you are not paying attention to your site statistics? There’s a wealth of information here that can boost your sales.
The Unwritten Rules of Advertising on Forums
There are thousands of newsgroups and forums online. They provide a fascinating and useful insight into the minds and methods of others who share our interests. They also act as an amazing resource for finding out almost anything you need to know.
Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help through a variety of services. From helping you find work projects to offering advice, these sites can be a real asset to anyone striking out on his own.
Cutting Costs Without Losing Your Shirt
Are you feeling the crunch? After years of heavy investment and expansion, businesses across the economy are feeling enormous pressures to reduce their costs. Such a tactical reversal is a difficult change in approach for managers mired by the "grow at all costs" mentality of the 1990’s. But hold on a minute; despite the sense of urgency at achieving cost savings, it is vital that business managers apply strategic thinking to the reduction of their costs. A well-conceived cost reduction strategy enables managers to capture maximum value in the form of direct savings and the installment of a culture of efficiency while minimizing the destruction of company value resulting from cutting too much from core business activities. This article will outline some of the reasons that companies are feeling the pressure to reduce costs and then offer a five-step methodology for building a foundation of strategic cost reduction (SCR) in your organization.