When business owners develop revenue sidelines, they are creating revenue safety nets. Though they may not know it, they are also creating an inexpensive means of expanding their businesses. Having alternate revenue streams can also produce unexpected sales treats, like icing on a revenue cake. In fact, occasionally the sidelines become mainlines!
“Okay,” you say, “In theory this makes sense. But how do I create sidelines?” Here’s how.
* Find new uses for your existing products. Take the case of.