WebProWorld
There’s a tremendous market that most if not all ebook authors and publishers are overlooking. Why they overlook this market is beyond me, maybe it’s because they are stuck on the notion that the only people who will buy and read their ebooks are the people that buy and read printed books.
Folks, these people could care less about reading an ebook. This is a fact! Let’s look at a few of the reasons that the average printed book reader will not read an ebook.
Most clients are a pleasure to work with. The pains in the derriere are also, when you have enough experience to recognize the type.
I’ve listed several “difficult” types below, so that you can arm yourself against them.
The major weapon in your armory is THE CONTRACT. Always have a contract, no exceptions. Be especially wary of the prospective client who says: “A contract? This will take you what, an hour? Surely you don’t expect a contract for an hour’s work?” (See “The Spider” below.)
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to thrive and expand your business. You should spend 80% of your time marketing your web site. It’s the life blood of your online business.
There’s a therapist in my hometown who bills 55 hours a week and has a waiting list of several months of clients trying to get in to see him.
He owns a business card. That’s the extent of his marketing. He doesn’t even have a sign on his door. He couldn’t really market, he doesn’t have the time. He’s in his office 10 hours a day making money hand over fist.
You may have inadvertently invited a spy into your computer. The spy is known by a few names “spyware, adware, trojans”. Whatever it’s called, what it does, once it’s in your computer, is start taking statistical information as you travel the Internet. It may also send you pop-up ads and slow down your computer. Wired.com mentioned it “could even collect your credit card information”. According to “OptOut”, one spyware program attacks your e-mail signature file.
Recently, the Academy of Web Specialists had the good fortune of having Adam Soroca, a representative from Terra Lycos http://www.lycos.com, attend a chat session to visit with our students. Mr. Soroca provided some excellent information about Terra Lycos as well as their plans for the future.
As means of introduction, Adam is the Group Product Manager for Lycos InSite and is in charge of building a comprehensive suite of search marketing tools. He has general management responsibilities for the vision, execution, and delivery of the Web-based platforms.
Almost everybody promotes affiliate programs these days more than ever. Even the ‘gurus’ use them to generate multiple income streams along with their own business. I’ll show you exactly how I generate INCOME marketing affiliate programs and how you can do the same even if you don’t have your own Web Site or Newsletter.
The following tactics can apply to any kind of affiliate program.
Advertising costs are a bitter pill to swallow for many small businesses. Many businesses rely on advertising to keep customer traffic up, but the cost of a continuous advertising presence can be overwhelming for some small business owners especially in today’s sluggish economy. Here are 3 tips to help you reduce your advertising costs while maintaining your advertising effectiveness.
Enough with the doom and gloom. So the economy is not as strong as we would like it to be. If you decide to curl up into a ball and just accept the worst, then you’ve already lost. You might as well just close up shop now.
But a downturn in the economy isn’t the end of the world. What perpetuates economic dips is the reaction business owners and consumers have to it. People clam up and act like this might be the big one; the end of capitalism as we know it. That attitude is what spawns recession.
Spam has not only become troublesome because we all receive too much of it, but it’s now a problem for legitimate e-zine publishers such as you and me. This is because the spam overload has driven many companies and individuals to use “anti-spam” software to help screen out the junk. Unfortunately many of these programs filter out our opt-in publications as well.
Let’s first look at what common filtering tools are out there:
