WebProWorld
This week YouTube launched a call-to-action feature for its non-profit partners, allowing them to include in-video clickable ads leading to their web sites. Apparently they are quite effective, because in one day, one of the partners raised $10,000 using one.
Of course it probably helps that the video was featured on YouTube’s home page. The video can be seen here:
Remember all the discussion of China and its approach to the Internet that was heard around the Beijing Olympics? It seems that a lot of that type of coverage has slid into the background until recently. Apparently once Google gets involved these items become news again.
In a bit of what YouTube refers to as "Spring cleaning," the site has made a few changes to the names of modules on the home page. YouTube says it’s an effort to help users understand where videos come from and why YouTube thinks you will like them.
Spotlight Videos
"Leave no stone unturned" seems to have been added to Google’s list of unofficial mottos. The search giant is now going after a very well-defined (and rather small) portion of people in a certain market with a new version of its mobile YouTube application.
YouTube contacted Murdok this afternoon to tell us about a new analytics feature it has just launched for YouTube Insight. A spokesperson tells me the feature gets more into engagement metrics than YouTube Insight has in the past.
Until now, YouTube Insight has only dealt with information related to views. With this launch it "will give uploaders information on how viewers interact with their videos," she says.
We often hear about people trying to "game" search engines and social media sites to promote their content. We hear it about Google, Digg, and others, but for some reason, we don’t often hear about such practices with regards to YouTube.
That does not mean that it’s not happening.. And why wouldn’t it? It’s one of the most popular social networks, and it’s the second largest search engine and the 4th largest web property according to Product Manager Matt Liu.
In the minds of some overdramatic and/or young people in the UK, it might be today, and not February 3rd, 1959, that deserves the title of "the day the music died." That’s because YouTube UK has taken the drastic step of blocking many music videos.
Online video continues to make gains in the U.S. with Internet users viewing 14.8 billion videos during the month of January, representing an increase of 4 percent over December, according to comScore.
YouTube was the most popular property, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it exceeded 100 million viewers for the first time.
There have been numerous reports claiming that the White House has stopped using YouTube for its video addresses to the nation. According to both the White House and Google, this is not the case.
The World Economic Forum announced selections for its Young Global Leaders. This group consists of business, government, academia, media, non-profit organizations and arts leaders from different regions around the world. Among the selections were a number of Silicon Valley leaders including Mark Zuckerberg of Facebook, Chad Hurley of YouTube, and Kevin Rose of Digg (not to mention non-techies like Tiger Woods and Jessica Biel).
