AT&T Interactive has announced an updated version of its YellowPages.com YPMobile app for the iPhone. The new version has a couple of new features that focus on the discovery, planning, and sharing of local businesses and events – video profiles and Pay Per Calls ads.
AT&T Talks New Yellow Pages
Sometimes it can be easy to forget that people use other sites besides Google, Yahoo, and Bing to find local results. There are plenty of people using YellowPages.com, and why not? Google may have the most untouchable brand on the Internet right now, but the Yellow Pages brand has been around much longer.
There are still plenty of people using the print version of the Yellow Pages, but the AT&T’s YellowPages.com extended network still gets over 40 million unique visitors a month according to the company. Not too shabby.
Local Customers Use Internet More Than Yellow Pages
A new study has revealed that print yellow pages are no longer the main way customers seek local information. The internet (through search engines, local directories etc.) is now the top way consumers look for local information.
Yellow Pages Dying Off In Ten Years?
AOL’s Walletpop blog has created a list of the Top 25 Things Vanishing from America. They listed “The Yellow Pages” as item number 24, along with such things as outhouses, classified ads, dial-up internet access, phone landlines, VCRs, cameras that use film, and more. I’ve written before about how print yellow pages usage is decreasing […]
Print Yellow Page Usage Erosion Forecast
Over at Media Post, The Kelsey Group isquoted todaysaying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.
Yellow Pages Industry Trying To Adapt
2007 wasn’t at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report. Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.
Bill Gates Predicts End Of Yellow Pages
Technology will advance so far for local advertising that when voice and data truly combine on mobile phones, the usage of venerable yellow page directories to find businesses will be near zero for anyone under 50.
Bill Gates Predicts End Of Yellow Pages
AdWords Yellow Background – PPC Disaster?
And so Google AdWords is testing yellow background for paid ads in their search results. Quite a few marketers are happy about it but I find my self saying … “this will lower the CTR”. Quite a few agree;
Optimizing for Yellow Pages
How many AAA companies do you know of? AAA insurance did it most notably with insurance. Insurance is competitive.
Local Search Outperforms Internet Yellow Pages
Local search engines are overshadowing Internet Yellow Pages due to relevance, real-time updates, and user engagement.