Like all great self-service organizations, Starbucks knows that you should never keep the customer waiting.
Google’s Website Optimizer
Talk about a potentially disruptive technology! Google has released a new product that integrates with AdWords: a landing page testing tool called Website Optimizer to help sites maximize conversion rates. It’s high-powered stuff. More info from Google here. It seems only select advertisers will be invited to participate in the beta.
Optimize Landing Pages with Google Website Optimizer
I’ve long been a fan of tools like Optimost, Verster, and Offermatica which allow marketers to do multivariable testing to find the best possible converting landing pages for their ad campaigns.
Oprah’s Good For Your Website
Book authors are quite aware that a mention on Oprah is the shortest distance between relative obscurity and the best sellers list. U2 front man Bono, and his corporate sponsors, just found out that Oprah’s good for web traffic, too.
Google’s Website Optimizer Revealed
Right about now, Google’s Brett Crosby is revealing a new tool at the Emetrics Summit in Washington, D.C. Called Website Optimizer, it is designed to help AdWords advertisers test different landing pages in order to determine which one drives the highest number of conversions.
Google Tests New Website Optimizer
In its AdWords blog, Google outlined plans for beta testing of the company’s new Website Optimizer tool. The service is geared at increasing conversion rates for websites and testing different landing page combinations.
An excellent website about ReportViewer
ReportViewer is a freely redistributable control that enables embedding reports in applications developed using the .NET Framework. Reports are designed with drag-and-drop simplicity using Report Designer included in Visual Studio 2005 (Standard editon and above.)
Why Website Globalization Should Matter to International Businesses
What kind of financial return should a company expect when it globalizes its website? If it translates the e-commerce pages, will more people buy? Or is English enough for the still English-saturated web?
When To Let Go Of Your Website Designing Ideas
As hard as it may be, letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.
Six Ways Not To Develop Your Website
When your firm is a division of a Fortune 500 company or not, it should be easier to avoid mistakes in crafting a corporate e-commerce site.