Having taught in Art College for 15 years as well as exhibiting and having paintings displayed in public collections in the UK, I read with great interest the article recently submitted by Charlene Rashkow titled “Color and its Influence on Marketability.” As an artist, I revel in color and its power and only have to sit in front of a Monet to realize the powerful emotional tug color can have. This very power makes the misuse of color an abuse to the viewer, which means that professional designers are often guilty of color misapplication.
Organizing Your Website with Folders
Why Organize?
Your Website will get out of hand fast if you don’t organize your pages. I know because I’ve tried to design Websites without organizing. It was all fun until I had to find a page to make changes later. Quickly, I realized that a site without organization can become very cluttered and discouraging.
Website Entrance
Where a customer enters your website an important component to the overall success of your website. The best strategy is to quickly get them to the part of your website that contains the information/ products they are looking for. Make this process easy for them, and they will actually look forward to exploring your website. In part one of this two-part series, we will look at the obstacles most visitors to a new site face and in part two we will look at a way to overcome these obstacles.
Web Design: Never Let an Ad Agency Near Your Website
The average advertising agency fundamentally doesn’t get the Web. Saatchi & Saatchi, BBDO Worldwide, J. Walter Thompson and Ogilvy are great advertising agencies. When it comes to managing their own websites, however, they are rank amateurs. They bring their print and TV thinking to the Web with embarrassing results.
How to Design Web Pages for the Way a Website is Really Used, Part 1
As a web designer (or web site owner) we would like to think that our web sites are used exactly in the manner in which we developed them. We also would like to think that our visitors read everything on our site.
2 Ways to Test How Easily Customers Navigate Throughout Your Website
For initial results, I would have to say that the ease of navigation for your visitors when they first visit your website is the most important upfront web design factor to test.
Dos and Don’ts of a Professional Website
A professional website is, above all else, professional. What constitutes professional though? This question has been asked by many, and the answers are as varied as those asking the question. There are at least a hundred or more possible aspects to consider, some consisting of parts of others, such as demographics and content. Each factor has its own affect on how customers perceive a website.
Optimize Your Website At Design Stages
Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in the design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The costly ones are generally those who pay a web designer as they have no knowledge of web design and thus need to pay for all the repairs to be made by an SEO, whereas someone with a little skill in design can simply make most of the modifications themselves, making a much lower cost.
6 “Life or Death” Factors For Any Website!
Not a week goes by that half a dozen people don’t ask me what separates a great, money-making website from a bad one. In response, I surveyed a number of different websites, large and small, to find what they share in common to make them so successful. With few exceptions, every extraordinarily great website contained the following elements:
Website Navigation and Usability
Website navigation has a useful purpose to the individual arriving to a web page. In a time where people want information quickly, it is important for a website to have good usability, so that people will not become frustrated and leave their site. The user will need some way of getting around to finding what they need or learning about the site.