You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.
A Wasted Opportunity for the Web Accessibility Cause
The DRC (Disability Rights Commission) recently announced the results of their year-long investigation into the accessibility of 1000 UK websites. The report concluded that most websites are highly inaccessible, with over 81% not even meeting basic standards of accessibility.
Woo the Buyer’s Limbic Mind or All Your Sales Efforts are Wasted
If you’ve driven yourself crazy trying to figure out why so many customers get away, relax. You can’t figure it out because… It’s not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk’s mating call. In fact, it works exactly the same way, through the limbic system.