In this review we will address the utility of the site for e-commerce and not the design itself; recognizing however, that the two are not easily separated in practice. We will also focus principally on the opening page and the overall site concept.
Converting visitors to customers
THE PURCHASE DECISION
Whenever we make a purchase, there is a three stage mental process: want, need, and rationale. A website is unique because it can direct and focus a shopper on each of these stages. The website can be as effective as, and more efficient than, a full color brochure. And, the website has the added advantage of providing a shopping cart to respond to an impulse buy.
5 Quick and Easy Ways to Turn Your Website Visitors’ Suspicion Into Trust!
On the internet, the biggest obstacle to selling online is earning the website visitors’ trust in you and in your product.
3 Easy Steps To Turn Traffic Into Targeted Website Visitors!
Have you ever wondered why car dealerships use crazy tactics like shining lights that point nowhere into the sky, clowns walking on stilts, and balloons that tower into the sky?
Increase Your Traffic by Recovering Your Lost Visitors
If you spend any time surfing the Internet, you’ve probably encountered a few error messages.
Error messages have numerous causes, such as misspellings, outdated links or internal server errors. When an error is encountered, your server will display specific generic error pages according to the error. These error pages are not only dead ends, but they are also very frustrating for your potential visitors.
How To Turn Casual Online Visitors Into Eager Buyers
What else can you do? You’ve carefully selected or created a product to sell online that is in high demand.
Traffic Analysis – Getting Visitors To Buy
Question: I’m not getting the traffic I would like. Can you tell me what I need to do?
Realtors – How to Turn Your Internet Visitors into Roaring Hot Leads
I often hear this problem from realtors that I coach “I get people who visit my website but I don’t know how to convert them into a hot lead”
Getting Quality Visitors to Your Web Site
When I had uploaded my first page at www.tripod.com, I used to log on tens of times in a day to check the number of hits on my site. Even an increase of one unit used to increase the speed of blood in my veins.
But, no matter how hard I tried I never got listed in the search engines. It was a collection of my short stories. In two months, I just got a few hits from my sister, my cousins and a few of my friends.
Styling Your Copy for Search Engines AND Visitors
Since all of the major search engines use the words that appear on web pages as an important factor in their ranking algorithms, it is important to make sure that you let the search engines know exactly what your pages are about. However, it is just as important that you do so in a way that will not compromise your marketing message or turn off your visitors. To demonstrate how it is possible to style your copy for search engines without diminishing the visitor experience, it is perhaps easiest to create a fictional example.