You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable.
Visibility, Credibility and Position Through Articles and Celebrity Testimonials
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market.
Identify Target Markets and Match Keywords for Increased Web Visibility
As your company evolved its web presence did you have a clear picture of the market for your product?
Visibility Equates to Higher Profits
One of the greatest challenges businesses face is how to market cost effectively while gaining a good return on investment (ROI). Regardless of what industry you are in, the size of your organization and how long you have been in business, you must continually look for ways to gain and maintain your visibility to your market.
Are You Sabotaging Your Site’s Visibility
A recent study of New Zealand’s Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand’s leading companies have web sites that sabotage their ability to be found by Internet users.
Keyword Research for Search Engine Visibility
Reader Question: I am a member of a group of small B&B’s (bed and breakfasts) who are planning to develop a “brand” for our district [something along the lines of “country hospitality on the coast”] We are interested in finding out what key phrases would be the most popular search terms used by our potential guests. We’ve collected customer profile data on our existing guests to establish the demographics of the target markets that we are aiming for. Now we would like to determine the best key phrases before registering a business name and deciding on a Web site URL etc. I’ve tested WebPosition Gold 2 but it only seems to operate with an existing site. Is there a way to do this with WP Gold 2 or is there another tool for this purpose?
Two High-ROI Methods for Increasing Your Brands Visibility on the Web
There was a time you could expect your brand’s site to appear in the top position for at least its own name on any search engine. But even that isn’t a guarantee anymore as competition for precious Top 5 positions becomes fiercer.
SEO Corner – Keyword-rich URLs and search engine visibility (Part 2)
Reader question: I still want some more clarification on keyword-rich URLs and search engine visibility. We are an Outdoor Gear/Sporting Goods website with the generic URL outdoorworld.biz I gather from your article that breaking our Web site navigation into different categories such as:
SEO Corner – Keyword-rich URLs and search engine visibility
Question: Can an search engine’s bot distinguish between words in a domain name? For example, if a domain name is www.biggreenboat.com, will search engines “separate” these words (Big Green Boat) and then give prominence towards keywords or as if treated as keywords?
How to Maximize Your Visibility
For a business to survive and thrive in this hypercompetitive world, there are some tools that are considered absolutely essential. These tools, which I call support systems, include search engines, directories, and particularly the yellow pages. However, they are often misused because most businesses misinterpret them as advertising mediums. They are not.