Tag: viacom

Google Responds to Viacom

Google has released its official response to Viacom’s billion dollar lawsuit against its YouTube property, saying that Viacom is threatening the way everyone exchanges information on the internet. Google’s claim is that Viacom’s lawsuit completely ignores the DMCA, and as a result threatens to unravel it and introduce all sorts of chaos for websites and service providers.

Viacom, Yahoo Sign Online Advertising Deal

A deal has been announced that will see Yahoo act as the exclusive provider of sponsored search and contextual ads to all of Viacom’s web properties.

Analysts and commentators have suggested that Viacom’s billion-dollar lawsuit against Google may have been as much a contributing factor as its confidence in Yahoo’s ability to effectively monetize traffic.

It appears that Google’s loss is Yahoo’s gain, at least when it comes to dealing with Viacom.

YouTube,Viacom Case May Not See Courtroom

The legal battle between YouTube and Viacom comes down to one central issue. Does the Digital Millennium Copyright Act (DMCA) apply to YouTube or are they guilty of copyright infringement as Viacom alleges?
The DMCA does protect Internet companies from copyright infringement if rights holders request that a company removes copyrighted material. This is something that YouTube has complied with in the past. YouTube believes that since they do comply with take down request that Viacom’s suit against them will not hold up in court.

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