Vertical ad networks enhance ad engagement by offering precision targeting. Explore the benefits they bring for advertisers and consumers.
Yahoo’s the BOSS of Vertical Lens Technology
Today, Yahoo has announced a new Yahoo Search BOSS capability called vertical lens technology, which enables partners (often with no search expertise) to create a comprehensive vertical search engine that compliments their core user experience. For example, TechCrunch has launched a technology-flavored search engine as Yahoo cites as its first example. This search engine allows TechCrunch users to search for technology-focused articles and company info across TechCrunch’s network as well as the web, a Yahoo representative tells Murdok.
Blended Searches Favored Over Vertical Searches
Users prefer to click on specialized content, including news, images and video when it appears in blended search results, according to a study sponsored by iProspect and conducted by JupiterResearch.Google, Yahoo and MSN started offering blended search results for some user’s searches in the past year. Before last year, users found specialized content through targeted vertical searches.
Vertical Search Any Competition for Google?
Sramana Mitra has a post over at GigaOm that plays on her interest in Web3.0, which she defines on her site as the “verticalization of the web around specific Contexts”.
Vertical Search Market Ripe For Growth
The vertical search market could see significant growth by adding new features, improving content and forming partnerships with existing Web sites according to a new report from JupiterResearch, "Vertical Search: Learning Lessons from Shopping."
Google Gobbles up News Vertical
Late on Friday afternoon is a brilliant time for Google to announce a major change with their news service if they do not want people to talk about much. With their AP, Agence France-Presse, The Press Association in the United Kingdom and The Canadian Press syndication deals, Google claims they are improving duplicate detection, increasing listing variety, and as a net result they are sending MORE traffic to the people they signed syndication deals with.
Hiring a Vertical Web Design Company
First off, a definition: a vertical Web design company works exclusively in one industry, be it travel, hospitals, or cookie cutting. A horizontal Web design company works with a wide range of companies in different industries or sectors.
Recently, a few prospects had been weighing our services against the services of a vertical vendor and asked me to explain why they shouldn’t go with a Web design and Internet marketing company that focuses specifically–in these cases–plastic surgeons or law firms.
TauMed Takes Health Vertical To Community
Health care verticals have begun to build a foundation on the Internet. TauMed’s founder Tauseef Bashir wants people to enjoy a healthy online community along with the most relevant health information they can find.
Yahoo China Goes Vertical
Alibaba CEO Jack Ma plans to remake Yahoo China into a more business-focused vertical search engine.
Drill Down, Then Out; Vertical’s Where It’s At
It’s always been relevancy that drives the efficacy of search – that’s a no-brainer, and the reason Google is king of general search. But because that search is general, riffraff makes its way into the results, sometimes old riffraff, which is the very foundation for the rise of vertical, or niche, search engines.