When it comes to marketing, offline businesses could do a lot worse than following in the footsteps of online businesses, especially their use of Joint Venture (JV) Marketing. That’s when you market your product or service to the customers of another business, usually complimentary to your own.
4 Unspoken Joint Venture Marketing Tactics!
1) Co-Op Ad For An E-zine Ad
First find a targeted e-zine in which you would want to buy an ad. You would then persuade four other businesses to join in on the cost of the ad. In return they would get a space on the web site you are advertising. You would ask the four businesses to pay you 1/4 of the ads cost. That means you would pay nothing for the ad.
The Art Of The Joint Venture
There is no quicker or easier way to grow your business than to joint venture with appropriate businesses. The reason this is so powerful is because of the leverage joint ventures allow you to harness. Doing joint ventures allows you to decisively capitalize on the resources that both you and others are under-utilizing.
The New Guide To Winning Venture Capital
First let me say that “yes Virginia” there will be IPOs this year. And yes there will again be overnight millionaires. What do you have to do to get those venture guys in Silicon Valley to give you the money you need to make everyone wealthy?
Joint Venture Your Way To Extraordinary Sales
You know what makes me really happy? Drinking a Starbucks latte while doing my grocery shopping at Safeway. Getting my Godiva fix at Barnes & Noble. Cheap thrills, I know!
Joint Venture Advantages
Does your company have EVERYHING it needs? Few do. You may need specialized expertise, technology, products, facilities, or even customers. You can have the BEST expertise in the business, but without the capital, your talent will be wasted. Do you have all you need? If not, why not try a joint venture with someone that has what you need in exchange for what YOU can offer?
2003 Outlook For Venture Capital Is Brighter
Entrepreneurs polish up your PowerPoint presentations and practice your pitches, because the venture capital purse strings may be starting to loosen up.
50 Benefits Of Joint Venture Marketing!
What Is A Joint Venture?
A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services. Joint venture ideas are virtually endless.
Getting to the Next Level …without Venture Capital
Don’t get stuck thinking that venture capital is the only route to the promised land of success. There’s a road block you say? No way around the costs of going national, or even global – no way to increase your profits without more money?
Focus (on the customer)
I don’t have to tell you again. You’ve read it a hundred times. Know who your customers are; know how to reach them with your ads.
10 Profitable E-zine Joint Venture Ideas!
1. You could ask an e-zine publisher to trade solo, sponsor or classified ads. If the e-zine has a larger circulation you could offer to run more ads.