Tag: vendor

Do Search Marketers Need One More Ad Vendor?

I’m constantly asked which search engines a rookie paid search advertiser should work with. Obviously, everyone should take part in Google AdWords, because Google covers half or more of all searches. Most marketers should also look at Yahoo!, which handles about one-quarter of all searches—their Panama platform has made them an even more interesting choice for ad spending.

Vendor Thoughts On Cisco & Web Conferencing

When Cisco made its announcement about purchasing WebEx on March 15, competing web conferencing software vendor iLinc rushed out a press release the following day, talking about the news from their perspective. This got me wondering what other vendors might have to say about theshakeup in the market. I decided to contact several of them in different niches of the industry and see what they felt like sharing.

T3i, KM Vendor Team Up

T3i, a “leading provider of information security and compliance consulting services,” has announced plans to become a Synthis Solution Partner. Synthis similarly describes itself as a “leading provider of enterprise knowledge management (KM) software.” As part of the deal, T3i will distribute the Synthis Portal Server.

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