Alan Scott, Dow Jones & Co. SVP and chief marketing officer, said it’s a cool time to be a marketing guy, as consumer expectations of businesses have changed with the rise in blogs and social media.
Virtual Worlds Valued At A Billion
World of Warcraft, Second Life, Final Fantasy Online, Everquest and a whole slew of other online environments are booming as broadband access has continued to proliferate throughout the United States and beyond.
Retention : Successful Strategies For Keeping Your Most Valued Employees
Retention issues are vital to the success of any organization. Companies devote tremendous resources to attracting and hiring good people, yet they must be just as diligent about retaining them. To do this, effective retention strategies must be created that are based on one common theme — enhancing employee loyalty. An organization earns loyalty by creating a positive working environment that is stimulating and emphasizes an employee’s personal growth. It is sustained through a culture that encourages motivation, energy, innovation, and that accommodates to an employee’s lifestyle.