Online advertiser ValueClick, Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and emails were deceptive and violated federal law.The agency also charged that ValueClick and its subsidiaries, Hi-Speed Media and E-Babylon did not secure consumer’s sensitive financial information, even though they claimed to do so.
ValueClick Joins The Search Engine Advertising Revolution
With a desire to capitalize on the Internet advertising industry that made $2.3 billion in the first quarter of 2004 alone, ValueClick has announced an upgrade to its search engine-marketing program.