A study that the Rimm-Kaufman Group began in early August set out to find out if certain regions and specific zip codes play significant roles in paid search conversions. The thinking was that low-population areas with fewer brick and mortar stores are usually more successful for catalogs, so perhaps the same would be true with paid search.
Rank in Image Searches and Get Valuable, Untapped Traffic
One aspect of search that doesn’t get discussed often enough is image search. It’s such a huge part of search and the daily habits of web surfers all over the world, it’s amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.
Comments Make Content More Valuable
Comments are the backbone of the social web. Everything is going social if it has not already been that way for some time. Why is that? People are social by nature. It’s how we communicate. It’s how we learn. It’s how we teach. Do you find comments to be valuable resources? Share your thoughts.
Your Email List is One of Your Most Valuable Assets
Email marketing is good for business growth – when done properly. One of the best parts about email marketing is that it keeps you in regular contact with customers. It keeps you fresh in their minds. That is why your list is so important.
Linking Out Can Be A Valuable Marketing Strategy
Linking out is a valuable marketing strategy on a number of levels. It increases the utility of your site. People will see you as being helpful. People will see you as non-partisan i.e. not always favoring your own stuff. Webmasters may see your inbound link in their logs and follow them back to you. Links are, at the most fundamental level, a connection between people.
Google Provides Valuable Information On Webserving Techniques
At the Google Webmaster Central Blog, Google has released some valuable information about webserving techniques, especially related to Googlebot.
Brand Awareness More Valuable Than PPC
There’s been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I’ve been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.
Turning Content Into a Valuable Keyword List
One of the comments on the article I wrote for Wordtracker mentioned WordsFinder, which allows you to create a list of keywords from a piece of content. Their tool uses the Yahoo! Term Extraction Tool, and also provides a few additional keywords next to the results.
Three other easy ways to get similar information are
Internet Searches Valuable To Consumers
Marketers are becoming more willing to explore non-traditional advertising methods including word-of-mouth in order to capitalize on ROI. A new report from Bigresearch, “Simultaneous Media Study” examines the issue.
Google Named 3rd Most Valuable Tech Company
Google’s moving up in the world, and it just passed IBM. The search engine giant now holds the title of “world’s third most valuable technology company,” and is only about $2.5 billion behind Cisco. Microsoft is still the far-and-away leader of the pack, with a market capitalization of $279 billion (compared to Google’s $145 billion).