Nielsen//NetRatings has launched a measurement service for digital audio video content. SiteCensus Streaming aims to capture accurate data of online audio and video.
Yahoo Unveils Major Mobile Initiative
Yahoo’s not screwing around with the mobile market. Judging from the string press releases coming out of Sunnyvale, they mean business. The company launched a major initiative today across 19 countries, called Mobile Publisher Services, to better enable content providers to distribute and monetize their wares.
And of course, Yahoo gets a nice chunk of that pie.
Nokia Unveils Mobile Platform
It looks as though 2007 is turning out to be a banner year for advertisers looking to engage consumers on their mobile devices. With the first two screens (television & computer) squarely in check, marketers are now focusing on the third screen (mobile) and its advertising potential.
Omniture Unveils New Analytic Software
Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.
Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.
Microsoft Unveils New Tools For The Disabled
Microsoft, along with assistive technology (AT) vendors, has announced a whole slew of products and services for people with disabilities at the eighth annual Assistive Technology Industry Association conference.
adCenter Unveils Video Ad Technology
In addition to some new search/keyword technologies, Microsoft also took the lid off of some interesting new online video ad technology developed by adCenter Labs. These developments could easily expand advertising options beyond pre-roll and post-roll spots.
Adobe Unveils CS 2.3, Teases About CS3
Adobe announced that Acrobat 8 Professional software will be integrated into Adobe Creative Suite 2.3 Premium to support Adobe PDF workflows. In a separate indication, Adobe CS3, code-named “Red Pill,” is due out in Spring 2007.
SAP Unveils New Search Application
Service-oriented architecture (enterprise SOA) company SAP AG unveiled SAP Enterprise Search, an application for information workers for locating critical business data from internal and external sources, and for increasing productivity.
IBM Unveils Email Archiving For SMBs
The CommonStore eMail Archiving Preload runs on an AMD-powered blade server and works with Exchange and LotusNotes to provide email search, storage, and management functionality.
Microsoft Unveils New ERP, CRM Product
Microsoft has announced a new enterprise resource planning product, one that CEO Steve Ballmer thinks was both anticipated and unavoidable.