Tag: university

Rice University Adjunct Offers SEO Course

Throughout the blogosphere, one can find untold informational references when it comes to search engine optimization. The problem, however, is that there are aspects of SEO, such as text-to-code ratio and link buying, in which a knowledge seeker could find many articles from opposite sides of the issue. Where is the real authority in the realm of SEO?

Organic or Paid? Links or Content? These questions often spur much research from search professionals, but in the end are akin to the “tastes great vs. less filling” dilemma of endless debating.

WebSideStory’s Digital Marketing University

WebSideStory’s Digital Marketing University (DMU) is just around the corner in March – and I’m going to be teaching two classes this time. I’ll be doing a hands-on class on Functionalism – which I hope would be useful to almost any web analytics practitioner.

In addition, I’ll be doing a class on advanced Visitor Segmentation in Visual Science. That’s obviously a deep-dive class – and it should be a lot of fun.

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