Tag: ultimate

Prepare Your Business For Your Ultimate Customer

Most business entrepreneurs would rather be in the driver’s seat than to be driven. Yet, surprisingly enough, many business owners put little effort into planning to sell to their biggest and ultimate customer… the person (or company) that buys their business.

I’ve seen genuine hardworking people struggle and persevere to build up a successful business, only to watch them fail to reap their deserved rewards when they come to cash-out. They don’t know what to do, or where to go. They lack the required skills to present their business effectively to potential buyers. The end result; they get stressed-out and bitterly disappointed with the outcome.

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