Make Prospects Believe That What You Say Is The Truth — Everytime!
I read an article recently where a direct mail company placed an ad offering a crisp $100 bill to anyone…
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Tag: trust building
The Physics of Forward Momentum
Are you providing a free email course to your visitors? A great way to disseminate content online is via an…
Are You Afraid To Sell?
Relationship marketing. It's the backbone of a successful online business. Fail to forge online relationships and your business will suffer.…
Create Email-Marketing Content that Sells
It’s time to create some leads for your company. You’ve gathered email addresses for your company newsletter (in which, of…
The Value Of A Good Sales Letter
Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out…
How to Stop Digital Thieves with CGI
I'm going to assume you're serious about your business. If you're not, I can't help you anyway. You've gone as…
10 Ways To Lose A Sale!
1. You don't make people feel safe when they order. Remind people that they are ordering through a secure server.…
Content Alchemy: Converting Free Site Visitors Into Paying Customers
The Internet has traditionally been the home of the free. Everyone who uses the Web seems to expect to get…
Capitalizing On Your Moments of Truth
A territory sales rep for Upjohn communicated with her actions when she was denied the opportunity to communicate with words.…
A Free, Powerful, and Credible Method to Promote Your Online Business
I'm a big believer in making smart investments -- that is, I won't hesitate to pay for marketing if I…
