Tag: traffic

Link to Get Traffic – Not Search Engine Rankings!

There have been a lot of changes on the web since I wrote the first edition of “Power Linking Your Way to 1 Million Hits” in 2002. Back then I told everyone that the only thing that will never change, despite search engine shake-ups and search technology improvements, is that links will always be the most important part of any website promotion campaign.

You Now Have Web Site Traffic, Now What?

Six Steps to Ensure Success From Your Search Engine Marketing Efforts

Search engine marketing (SEM) and search engine optimization (SEO) continue to grow and these tactics have become a key component of any company’s overall marketing initiatives. In fact, worldwide revenue from search engine marketing is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making online industry behind only eCommerce and advertising.

How to Turn Your Website Traffic into Profits

Many websites continue to have hard time to keep site visitors coming back and make sales. Turning site visitors into customers has become the biggest challenge for e-commerce websites that are run by small business owners. Several areas should be re-examined before implementing major promotions. It is crucial to understand following guidelines that work for most small business websites.

Getting into Traffic

Assuming your business falls under what could be considered the “norm”, you probably have a Web site. What is its primary function? Is it to sell products? Is it to promote your business? Or is it to offer information to your customers? Whatever its purpose, is your site paying back the money you spent on it? Meaning, are people using your Web site? I’ll bet a lot of you answered, “I don’t know.” If that is indeed the case, then read on.

Web Traffic Analytics and User Experience

“Analytics.” The word sounds technical, number-crunchy, maybe even a bit boring. We information architects and user experience folks tend to prefer dealing with the real users, the designs, and the creative expression of our ideas, and not so much with the numbers. We spend our time developing prototypes, testing designs with users, and then interpreting those results for a creative solution that provides outstanding user experiences. But our exposure to the data and measurement end can be limited, or nonexistent.

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