The online world is noisy enough as it is. Everyone is trying to get everyone’s attention to sell whatever it is they have.
Google To Expand Trademark Bidding Worldwide
This June, Google will expand advertiser’s ability to bid on trademarked keywords worldwide in over 200 countries despite a class action lawsuit filed in Texas. The plan to do so illustrates Google’s confidence that trademark bidding is not a violation of trademark laws—apparently anywhere.
Fun With Google Trademark Apps
It’s been long established that just because Google has registered a domain, it doesn’t mean the company has any plans other than keeping the domain out of non-company hands; googleblows.com is a good example. But what about trademark applications? That’s a bit more expensive and serious method of protecting certain names.
A quick search through trademark applications at the USPTO’s website brings back about 60 Google-related attempts at trademarking, many from Google and (surprisingly) many not from Google.
Bidding On Trademark Terms Okayed By Court
Another court has decided use of trademarked terms in metatags and keyword advertising does not constitute trademark infringement, but the issue is far from settled and only gets more complicated as more courts hear arguments from both sides.
The Battle For “SEO Trademark” Wages On
Just when you thought it was over: May 19 was the deadline for the man who would be SEO trademark holder to respond to notices of opposition to his trademark application (which were filed by SEOmoz, Arteworks, Beanstalk Search Engine Positioning, SEO.com, Jonathan Hochman, and Rhea Drysdale). Sarah Bird, Esq., of SEOmoz filed for default judgment in the case on Tuesday.
The SEO Trademark Drama
Earlier this month we informed our readers that a guy named Jason Gambert had been running around in the Trademark Office trying to get the term Search Engine Optimization (SEO) trademarked. Well his wish just ran into a brick wall and now things have gotten really nasty.
Man on his Way to Trademark “SEO”
Sarah Bird, Esquire, of SEOmoz, Inc., happened upon the applicant’s request as she was working on some trademarks for SEOmoz. Not only is the applicant actually trying to obtain a trademark for the mark “SEO,” but he is also already on the way to the publication process.
Trademark Keyword Issue Far From Settled
We can only expect this issue to be brought before the courts more and more, which might mean it is eventually decided by much higher courts: Does targeting your competitor’s trademark keyword in search ads constitute "use in commerce," and thus a trademark violation.
Google To Trademark Knol, Dalvik
Call it a unit of knowledge, but beware of calling it a ‘knol’, as Google has applied to trademark the term.
eBay Fans Away Perfumebay Over Trademark
The domain names perfumebay.com and perfume-bay.com looked a little too much like online marketplace eBay’s trademarked name, an appeals court has ruled.