Creating an effective sales letter page is an essential part of your online success. However, unless you’re testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.
What Your Click Tracking Script Should Tell You
You run an ad spending $100.00. How could you possibly know how many people bought your product? If you don’t know your ROI on that particular campaign, how will you spend another $100.00 on it?
Why Is Google Tracking SERP clicks?
In a recent phone interview Dan Thies informed me that Google has been tracking click throughs on their search engine result pages (serps) for some time.
New Conversion Tracking Tools Offered by Both Overture and Google
Ever wonder if your keyword campaigns are paying off? Hot on the heels of Overture, Google Ad Words has announced its own free conversion tracking tool. Advertisers can now track whether users arriving via keywords are actually converting.
What is Not Measured is Not Managed: Tracking the Success of your Brand Investment
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration – and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial investments.
Tracking Reader Behavior
Reader question: “I have placed photos and links to my books (on my web site) in my newsletter. Thanks to the tracking information I receive, I can tell who has clicked through to view the books. I was thinking that maybe in a month or so, I should send these few folks an email offering 20% off my books. Not mentioning that I know they clicked through, of course.”
Testing and Tracking Your Marketing Strategies
Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you’re testing and tracking your strategies, you may be losing a great deal of time and money.
Are YOU getting your Money’s Worth When Buying Traffic? . . . The beginner’s guide to tracking click-throughs and ROI from pay-
Let us look at these two options.
Assigning a query string value to your link.
This method can work in pay-per-click engines, but when working with other engines and links, it can become cumbersome and not always work.
Monitoring & Tracking
Monitoring and tracking are two aspects of business that most people tend to ignore. However, they are two of the most important aspects of business.
Traffic Analysis – Tracking Typed-in URLs
Question:
Part 1 – Can one calculate how many people *typed in* the URL with Webalizer? With Webtrends? Does this have anything to do with the “direct request” number or the referrers that are the site URL itself?