To most people, brand advertising and direct marketing are two wholly separate, if not antithetical, practices. One is for generating awareness and making emotional connections. The other is meant to elicit a specific response. But until recently, the two initiatives had never been thought of as working together at the same time.
“New, Gotta-Have-‘Em” Marketing Ideas — How to Cut Through the Hype and Decide What’s Right for You
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that you’d like to try out? Did a friend of yours try out a new marketing idea and generate a few thousand dollars of extra business overnight?
Through the side window with RSS
A story from the Associated Press has some great sound bites from mainstream media and others about RSS.
NASA Budget Blasts Through House
The U.S. House of Representatives passed a crucial portion of President Bush’s legacy with the endorsement of the budget for NASA in a solid 383-15 vote. It’s nice to see one American dream kept alive.
British Breakthrough Keeps Patients From Breaking Through Their Pants
British researchers have supplied the latest ammunition for the battle of the bulge-a drug that pumps up production of a hormone that regulates appetite. The lead scientists believes in the weight-loss solution so much he’s already set up a company to translate pounds into, well, pounds.
Website Promotion Through Newsletters
Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight.
Better writing through blogging
Blogging improves your writing skills…Better writing ability, and an enhanced ability to express yourself in print, is a rarely thought about benefit of blogging.
12 Handy Tips for Generating Leads through Cold-Calling
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.
Building Brand Awareness Through Tradeshows
Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider the following five criteria:
Selling through Auction Marketplaces
Consumers are increasingly feeling more comfortable in buying products through the Internet. According to a report released recently by the Department of Commerce first-quarter retail sales rose 23.8 percent to US$ 19.8 billion in the United States from US$ 16 billion a year ago.