Tag: things

Look at Things From a Customer’s Perspective

As an internet retailer, I have had to learn the hard way that our customers do not necessarily see our sites the way we see them. In fact, when we conduct usability studies, I am often shocked to find that what is very obvious to me escapes them completely. Does that make them stupid? Of course not. Their perspective is just different. In their eyes, the retailer is the one that is stupid.

8 Things You Wished Your Affiliate Manager Had Told You

I’ve been tagged by Pepperjam Affiliate Marketing Director Robyn Martin (and soon to be Mrs Kris Jones) in the latest incarnation of the “8 things about me” meme.

Instead of telling you more things beyond what’s already in my bio, I’d like to focus on 8 things I’ve learned about affiliate marketing.
Here are the tag rules:
Here are the tag rules:

Things You Didn’t Know About Accoona

Due to the generous networking opportunities at last week’s conference, it was easy to meet a variety of people even though the event was fairly small. One person I met was John Fernandez from Accoona. You may remember Accoona from their launch event with past President, Bill Clinton. I hadn’t heard a whole lot about Accoona lately and was interested to hear their take on running a search engine in a Google dominated world.

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