Testimonials are all-important to sell anything. You may already have testimonials for your new book and service, but do you have testimonials for other promotional pieces?
Use Online Diaries Instead Of Testimonials!
Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
Mastering Getting And Using Testimonials
Perhaps no single element can perk up the response rate on a web page more than hard-hitting, credible testimonials. They work because somebody other than the seller is telling prospects how great, and useful the product is. It’s natural for you to say how beneficial your product is – having someone else do this is much more convincing! If you are not using testimonials in your web copy you should start today.
Five Easy Way to Collect Testimonials
Besides the word free, there is probably no stronger tool to influence new customers to use your business product or service than testimonials from past customers.
As long as you provide an outstanding product or service, most customers are delighted to provide you with their endorsement. Unfortunately, most businesses don’t implement an actual procedure to systematically get testimonials.
How to Obtain and Use Customer Testimonials
Before you rent or go to a movie, what do you do? You find out what others have said, whether those others be professional critics or average people who have seen the movie. Before you spend that seven dollars, you want to know what other people like you thought of the experience. Essentially, these movie criticisms and endorsements are testimonials.
It’s natural for people to buy on a recommendation from another customer, rather than rely on a sales pitch to help them make their decision. That is why it’s so important for you to obtain and use customer testimonials.
How to Get Testimonials for an Existing Product
If your product or service has been available for some time, then it’s not that hard to find out how your customers feel about their purchase or your service.
How to Get and Use Testimonials
Small businesses don’t have the same luxury of ‘brand-name recognition’ that the big companies have. Thus, we have to work that much harder to earn our visitor’s trust. One way to build this all-important credibility is to get and use testimonials from happy customers.
Tapping Into the Power of Testimonials
WHY USE TESTIMONIALS
Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.