Search Giant Google is apparently doing a little searching of its own – for support of it’s proposed advertising deal with Yahoo that is. TechCrunch tells about one of their readers (who advertises with both Google and Yahoo) getting a call from a lawyer representing Google and asking them to provide a public testimonial as to why they think the Google-Yahoo deal would be a good idea.
Testimonials, Endorsements & Product Claims
MarketingSherpa.com presented an excellent article on June 26 that I highly recommend every marketer reads. You can read it for free until July 3rd by visiting http://www.marketingsherpa.com/article.php?ident=30024 after July 3rd you have to visit Marketing Sherpa.com and pay for closed access.
IT Marketing: Using Testimonials
In IT marketing, testimonials can be a great selling point for your business. In this article, you’ll learn how to use testimonials to your fullest advantage.
Making Your Online Testimonials More Believable
Here’s ten POWERFUL ideas to use as a guide when dealing with testimonials.
10 Killer Ways To Make Your Online Testimonials More Believable
1. PICTURES – Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
How Testimonials Can Kill Your Sales
What I’m about to reveal to you can be shocking. It may even turn your entire marketing education upside down…
Testimonials as Linking Strategy – Twist to Link Campaigns
Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from those who have had a good experience with your product or service are successful relationships with your customers and clients – publishing them on your web site shows visitors how successfully you have dealt with previous customers.
Visibility, Credibility and Position Through Articles and Celebrity Testimonials
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market.
Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility. One of most powerful tools you can use for this is customer testimonials.
Harnessing the Power of Testimonials
Let’s say you want to take your spouse out to a nice restaurant. You read the ‘dining’ column of your local newspaper, and ask family or friends for recommendations.