Keyword sales accounted for 35% of advertising revenue generated 2003. Search engine leader Google receives an estimated 95% of its revenue from keyword ad campaigns.
Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.
3 Issues to Supply Chain Management Success – Process, People, Technology
Supply chain success just doesn’t happen. It takes focus and effort across the entire company organization and with outside suppliers and service providers. Logistics touches every part of a company. So supply chain management must be multidimensional in its approach and scope. And this takes process, people and technology. This is true whether you are a wholesaler, retailer or manufacturer. And it is true if you are lean and need to be agile, flexible and collaborative.
CRM: A Business Solution, Not a Technology
Before sitting down to write this article, I went onto the web and took a look round: I haven’t written about CRM implementations in about 6 months, and I’d assumed that in this time period, purchasers of CRM would have figured out why the implementation process was costing them $5 for every $1 spent on the technology.
The Future of Search Engine Technology
By now you have probably read numerous articles predicting “What will happen in 2004” or “Can MSN take on Google”. While it is always worthwhile to look ahead and consider what may happen this year in the search engine industry, what about the things that we can’t quite yet predict? Instead of looking at what will happen this year, perhaps we should look at what must happen in the search engine space if Google, Yahoo and MSN are truly able to revolutionize search and enhance the user experience.
Technology & Your Business: A Beneficial Relationship
As a home-based business owner, you probably don’t have a high-priced IT manager on staff to fill you in on which technologies could help boost your efficiency and success. You may also lack the confidence to incorporate new technology into your home office, particularly if that technology is unfamiliar.
Check Conversion: Harnessing the Power of Technology with Built-In Profit Potential
As we continue to surge forward on the coattails of the “technology revolution,” many business folks and entrepreneurs have grasped the concept that personal fortunes may be acquired through the avenue of modern machinery (which must be tweaked in just the right way). Consider, for example, those who have learned how to turn their computers into mighty cash machines. Indeed, those who can effectively utilize and/or market technological gadgets or devices place themselves in a position of watching their earnings take off like fireworks in July.
Thumb Drives – Great New Technology!
The ability to easily move data from PC to PC with minimal inconvenience is just another benefit computers have brought to the current business world.
Aligning Technology Solutions With Business Needs
Every consultant dreads this conversation, but eventually we all have it. Invariably, it strikes at moments of great pride.
CRM: Technology v Culture
CRM: It’s at the forefront of today’s business vocabulary and, according to Meridien Research, $6.7 billion was spent globally on Customer Relationship Management software in 2001. However, businesses are increasingly learning that technology and software alone cannot make a CRM system successful, and that communication, behaviour and culture are equally crucial factors in developing a successful CRM strategy.