My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he’d done at school or out with his friends the night before, I’d get one of two classic teenage responses; “Stuff” or “Nothing”. I’d have to pepper him with questions to learn any more.
What a Crude Street Corner Come-On Taught Me … About Direct Response Marketing
Can’t get a date? No, I mean to your website.
What the Taco Bell Manager Taught Me About Customer Retention
I didn’t plan to get a marketing lesson. I really just wanted a steak chalupa! But as I went through the Taco Bell ordering line, my day took an interesting twist.
Your Web Site Is A Wonderland: What Picassos Art Taught Me About Persuasive Design
Whenever singer John Mayer sings his romantic song, “Your Body is a Wonderland”, I can’t help but think of web sites and usability. As a usability consultant, I see the devotion to his lover, and the time he spent uncovering every detail of her being, as the way most web site designers think we approach their web sites. When the lyrics arrive at “Take all your big plans; And break ’em; This is bound to be a while”, I start giggling. It makes me think of Amazon.com. I’ll explain why.
The Self-Taught DBA
You can’t go to college to become a DBA. Sure, you can take some basic classes on database theory and design, and maybe even a couple classes on specific databases, but there is no comprehensive college program you can take to become a DBA.
What an Episode of the Original Star Trek Taught Me
Have you ever seen the Star Trek episode “The City on the Edge of Forever”? If you haven’t:
What Our CAT Taught Me About Marketing!
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling – stick with what works!
“We Were Taught To Say ‘Thank You’… Have We Forgotten HOW?”
When you get an order, do you remember to say Thanks to your customer? If someone requests information from you, or even your autoresponder, does the message they get say Thanks? Do any of your replies say Thank you?