WebProWorld
Compete has shared some data from its Smartphone Intelligence survey. The findings indicate that smartphone owners prefer personal and social apps, and that they’re open to targeted ads.
According to Compete, entertainment, games, music, social networking, and weather are the most popular app categories across all platforms. Findings include:
Yahoo is welcoming several new members to its Newspaper Consortium. These are Freedom Communications’ flagship newspaper, Orange County (Calif.) Register and The Gazette in Colorado Springs, Colo.; the North Jersey Media Group’s The Record and Herald News; and The San Diego Union-Tribune.
Spammers are now taking their cue from search engines and advertisers by making their emails more personalized in attempts to steal users information, according to a new security report from Cisco.The report found there was a 90 percent growth in threats coming from legitimate domains, nearly double what was seen in 2007. While targeted spear-phishing represents about 1 percent of all phishing attacks it is on track to become more widespread as savvy criminals personalize spam and make messages appear more credible.
People on social networking sites don’t object too much to the idea of ads, according to a recent study. But before marketers throw more money at Facebook and MySpace, they should know that users also feel ad targeting leaves a lot to be desired.
Behaviorally targeted ads outperform contextual ads by as much as 22 percent in some categories; according to a new study from Revenue Science conducted by JupiterResearch.
In a recent survey CNET asked AOL, Ask.com, Google, Microsoft, and Yahoo about their privacy policies and behavioral targeting. In some cases they asked follow-up questions for clarification.
Here are the results:
When you buy site targeted AdSense ads (or other CPM priced ads), there are easy ways publishers can inflate their pageviews and ad inventory. I listed a number of them here, but a few other common techniques are
Have you noticed how entitled some people seem to feel about getting targeted, interested visitors to their sites?
When article directories became the rage a few years ago, now with hundreds, even thousands of them all over the web, syndication became a serious business.
Who Are You Calling On and Why?
