When reading about advanced search engine placement, technical terminology along with the latest Internet developments, the new entrepreneur may be somewhat intimidated. The truth is, knowing and understanding all that Internet rhetoric is not as necessary as you may believe.
Make Sure You Target the Right People
In any kind of sales or marketing campaign, you want to make sure you target the right people. The problem, however, is that who the right people are not always obvious. For example, I was consulting with a company that of my clients had education centers all over North America in which they taught various types of technical courses to high school graduates.
On Target: the Success Tactics of ExactTarget
The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up
successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product “enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns.”
Advertising Target Your Audience
Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions: