Tag: target

Target Practice And The Internet Entrepreneur

Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How can there NOT be variables when you are advertising to billions? It isn’t always where you advertise that makes the difference; it’s HOW.

Link Strategies: Who Should You Target?

Inktomi’s link analysis program policy is that sites that link to its relevant topic category page on Yahoo! receive improved hub factor rankings because of Yahoo!’s popularity. A reciprocal link with Yahoo! is even more beneficial. Get your site listed with Yahoo!; it is easier today than before with the Business Express option. (Detlev Johnson with The Ascendant Group)

Windows: How to Protect a Hacker’s Favorite Target

Hacking incidents are on the rise – August 2002 was the most active month for hacking since the dawn of the Internet. The target? Primarily Windows systems. Formerly Linux systems were the hacker’s target of choice, but now they’re breaking their way in to the Windows OS.

One reason for the switch is that cracking a Linux server is a point of pride; Linux admins are typically security-conscious and pose a challenge to the intellectual hacker. With such ego-inflating attacks on the decline and criminal attacks on the rise however, Windows systems are more popular targets because they’re easier to break into. Microsoft releases warnings about security holes constantly, with patches following quickly. But how quickly are these patches located and applied? The lazy, criminal hacker hopes you’ll forget to patch and make his break in easy.

Grabbing The Attention Of Your Target Market!

Whether through a simple introduction to a potential client or as a detailed promotional letter, e-mail is one of the fastest and best ways of grabbing the attention of your target market, if it’s done responsibly. Sending unsolicited e-mail is not a good idea and usually brings with it unpleasant consequences. It is suggested that you do whatever you can to bring attention to your business by way of your web site, search engine placement, writing articles, publishing e-zines, sending out press releases and making offers at your site that encourage inquiries. The important point is to do whatever you can to build your own e-mail lists, which you can begin by promoting an e-zine, offering e-mail newsletters or writing an e-book.

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