Tag: tactics

7 Common Customer Negotiating Tactics

You can have the best product, with the lowest price and the best terms, and still your customers will ask for a better deal. Why? Because it usually works! Customers know that when they maneuver for a better deal, they usually get it. However, when you are prepared for their ploys, and respond appropriately, you’ll close more sales without giving away the store. Here are seven common negotiating tactics that customers get taught in negotiations school:

On Target: the Success Tactics of ExactTarget

The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up
successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product “enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns.”

2 Killer eBook Marketing Tactics!

1) SELLING CREATES TRAFFIC

You probably know that by including your ad in a free ebook, then allowing others to give it away is a great way to spread your ad all over the internet. That worked good in the old days because hardly anyone knew about it, but now there are free ebooks almost everywhere. Because of this your free ebook ad has to be extremely persuasive and you must present it so people perceive it as valuable. I have a solution for this free ebook problem.

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