Tag: tactics

Time Tactics for the Office

Post-mortems– Much of our work is repetitive. Post-mortems will spare you having to re-invent the wheel each time. Upon completing a project, think over what you learned and how you could make it easier the next time. If you run training sessions and the materials often arrive at the last minute, analyze why — are they compiled at the last minute? Is your printer unreliable? Decide how you can prevent a recurrence, make a note of your decision and file it conspicuously in the front of your training file.

5 eBook Joint Venture Marketing Tactics!

1) Give Away Reprint/Resale Rights

You could give e-zine publishers an e-book which they could sell and keep all the profits in exchange for an ongoing ad in their e-zine. When they stop selling it, they can stop running your e-zine ad. Maybe only do it for a small number of e-zine publishers at a time, so it doesn’t get saturated and they start turning your deal down. If they only want to run your ad once, you could always include some of your ads in the e-book.

4 Unspoken Joint Venture Marketing Tactics!

1) Co-Op Ad For An E-zine Ad

First find a targeted e-zine in which you would want to buy an ad. You would then persuade four other businesses to join in on the cost of the ad. In return they would get a space on the web site you are advertising. You would ask the four businesses to pay you 1/4 of the ads cost. That means you would pay nothing for the ad.

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