Tag: survive

Most Businesses Can’t Survive on Referrals Alone

Referrals from colleagues and friends that turn into sales are the easiest and cheapest money you can make. These types of sales are often what new small businesses are started on. The problem is that many who start out with referral sales end up relying too much on them. This is the case especially with those individuals who decide to become independent contractors. They don’t realize that referrals can end up being far and few between and that they also have no control over when they may come around.

Diversify to Survive

Over the past few weeks and months the news headlines have been focused on Wall Street and the downward spiral of all of the major stock indexes. As usual when one of these shake- outs occurs, the popular media tries to reduce the issues to easy to understand, bite-size morsels. A favorite strategy is to profile a “typical” small investor who had all his eggs in one basket when the market crashed and now his entire life savings are nothing more than red ink on his personal balance sheet.

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