Tag: superior

Teoma – The Superior Search Engine?

One search engine that really caught my attention at the search engine strategies conference in Chicago was Teoma. Teoma is the search engine that powers Ask Jeeves, also knows as the ask.com search site. Teoma has made several improvements to its engine over the past year or so that has drastically increased its index and the quality of results generated. They have a unique method of ranking sites that Teoma likes to call “authority”. In addition, they have a Teoma toolbar and many of the advanced search features that other search engine have.

How to be Sequentially Superior

Email is certainly an important aspect of marketing on the web. But a single email is never enough — and in fact can be more costly down the road. Like all marketing messages, it takes repetition in order to get people to first absorb the message, understand it and then take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding to the offer.

Superior Diversification on a Shoestring Budget

We’ve been preaching the merits of wide stock market diversification for many years, and the advantages should be painfully obvious these days after the bear market that started in 2000. Any investor who loaded up on growth stocks or technology funds a few years ago should now be able to see the advantage of owning some other kinds of assets as well.

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