Well, all that cute Web 2.0 terminology – you know how you guys do, combining two words to make one or leaving vowels out and stuff – is now the sole property of bloggers and developers, because marketers, if you’ll forgive the Kentucky boy in me, done went corporate boardroom on it.
Affiliate Summit: Monetizing Communities
At the Affiliate Summit in Miami today Lee Dodd, President, Zydeca Partners and Jeremy Schoemaker (ShoeMoney), President, ShoeMoney Media Group spoke on how to monetize community and social networks during a panel discussion.
Affiliate Summit: Ze Frank Speaks
Snicker, laugh, chortle, chuckle gaffaw, hmm, wait, what’d he say? That seems to be the overall reaction to vlogger Ze Frank’s keynote address this morning at Affiliate Summit 2007 in Miami.
Affiliate Summit: Contextual Advertising Options
Pick something – a Web browser, toothpaste, whatever – that you’ve set against comparable products. Maybe you gave those alternatives a fair chance, and came back to Product #1 in the end, anyway. As Joel Comm weighed various contextual advertising options at Affiliate Summit 2007 East, it seemed like that same sort of circular journey was taking place, but you won’t hear me complain; it’s always nice to have extra choices.
At the Media Relations Summit
Monday was a bit of a late start for me to the conference but I went all caught up with emails, which is a good thing. I heard Juan Williams’ keynote was excellent and the good news is Sally Falkow blogged it.
SMX: Penalty Box Summit
The opening lines of the session is “Had a site hit the search engine penalty box? In this session, search engines share the latest on how they give you official signs of this, along with reinclusion procedures. The session includes lots of time for audience-driven discussion on penalties and how procedures might be improved.”
SMX Day 1: Duplicate Content Summit
Moderated by event organizer Danny Sullivan he gave a brief introduction of the panelists (Vanessa Fox (Google), Amit Kumar (Yahoo! Search), and Peter Linsley (Ask.com), and Eytan Seidman (Microsoft), like the geeks in the room needed to be reminded.
Wrap Up of the Search Insider Summit
This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate.
Search Insider Summit – Competitive Intelligence
Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition?
Search Insider Summit – Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.