WebProWorld
According to comScore, over 63 million people in the US use the mobile Internet, with 35% of those people accessing it on a daily basis. eMarketer says that over 70 million US mobile phone users will access the Internet from their device in 2009.
eMarketer also says that mobile e-commerce is still in its infancy though. While some retailers are ahead of the game, many are still "watching from the sidelines," and planning their mobile commerce strategies.
Last night Hulu ran the live telethon style infomercial for Bing called the "Bingathon".
So how did it perform?
Well, it appears nothing "official" has been released yet. So let’s see what some Twitter users (a co-host, industry professionals and everyday users) are saying about the Bingathon.
At Econsultancy today, Editor-in-chief Chris Lake is putting social media measurement into perspective:
The key with social media measurement, I think, is to stand back and take a widescreen approach to measurement.
The session "Measuring Search & Offline Marketing Success" touched on the importance of tracking offline conversions that start through search.
(Coverage of SMX West continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Rumor has it Amazon will unveil the second generation of its ebook Kindle at a press event next Monday. The device is expected to be thinner and cheaper, but still will lack certain functionalities the digital consuming public might expect. Beyond that, predictions for the device seem overly optimistic.
If you haven’t heard of Katrina Darrell yet, she’s probably incredibly disappointed, and so are her, ahem, handlers. After all, her name is currently at the top of Google Hot Trends’ top search gainer list. She’s also known as “bikini girl,” in case you didn’t catch her name for all the, well, distraction.
At the SES Chicago session "Measuring Success in a 2.0 World" the panel discussed different strategies to use to track success.(Coverage of SES Chicago continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)Matthew Bailey, President, SiteLogic, said information + context = knowledge. Bailey said to "add context to the data."
Never mind all the economic doom and gloom; the New York Times is thrilled with how its venture into social networking has gone. A new memo notes some numbers that beat internal expectations, and should sound pretty impressive to outsiders, too.
Here’s what we know: Before MTV put its video library online, YouTube was the go-to place for music videos; before Viacom sued now-in-Google’s-deep-pockets-YouTube, NBC had beef over a particular Saturday Night Live sketch appearing on a still virally-promoted, user-generated video site only trend setters and trend watchers were aware of.
The trend among some top bloggers is to publish monthly earning reports showing how much income they have generated the previous month. While it may seem impressive to earn $1,000, $5,000 or even $35,000 a month from your blogging efforts, I feel that the raw number can be a crude way of judging the “success” of your blog and will not be as meaningful as using other metrics.
