Tag: strategy

Testimonials as Linking Strategy – Twist to Link Campaigns

Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from those who have had a good experience with your product or service are successful relationships with your customers and clients – publishing them on your web site shows visitors how successfully you have dealt with previous customers.

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