Tag: strategy

3 Key Principles of Search Engine Strategy

It’s not hard to find good information on search engines… the hard part is telling the good information apart from the bad. Some of it is old, some of it is wrong, and a lot of it is just self-serving propaganda for someone’s product or service. My first commercial site, Website Promotion Central, boasts top rankings for very competitive keywords like “website promotion.” It’s become the 3rd most popular website promotion resource, according to DirectHit.

Win-Stay, Lose-Shift; A Marketing Strategy That Works

When you’re in marketing, you often have to explain to a disgruntled CEO why you want to abandon your original year’s plan and move on to something else. You may even have been asked, as I have, “If I hire you can you stick with a plan that you make all year?” the unspoken inference being — or will you be “flighty” like all the rest of my marketing people, expletive deleted.

Well here’s a paradigm for why we do what we do in marketing that can solidify your strategies, and perhaps be used to explain them to significant others.

The Importance of a Regional Search Engines Strategy

Competition for keyword positions has increased dramatically over the past year as website owners have started to realise the benefits of search engine marketing, pushed along in part by the increasing number of companies offering dedicated SEO services. The price of Pay-for-Inclusion and Pay-per-Click services have increased in tandem with the number of competing websites entering the indexes, leading to a situation where more money gets poorer results today than at any point in search engine history.

Utilizing an Active Marketing Strategy: Tips for Increasing Sales On Your Web Site

Many people contact me all the time and ask how they can ramp up sales on their web site. A lot of people think they can simply put up a web site where they offer a few products for sale and the money will instantly and automatically roll in. With that strategy and thinking, you may, if you have dumb luck, make a trickle of money but you certainly will not create a tidal wave of sales.

Do You Need a Business Plan, Proposal or Marketing Strategy?

Very often clients request assistance with a plan that can help move their business forward from one level to another. They generally request help in constructing a business plan when in fact that may not be what they actually require. Some clients want to lift their ideas from a thinking stage to a real life actuality and believe that a business plan is most appropriate in taking the next step. Others want to find investors or financiers who may be interested in partnering with them. Still others require a proposal that can be offered to interested parties and which clearly defines the direction they’re planning on taking their company. Others need a marketing strategy, which clearly maps out the needs and stages of their marketing endeavors. The purpose of this article is to clarify what it is you actually need for your particular project and which steps to take in realizing your goals.

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