After achieving both success and failure in marketing, it became evident to me that best results are produced when marketing is developed and implemented strategically and at the same time integrates all key marketing areas.
Catch More Clients Using Strategic Networking
Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking group or occasional business conference where people share leads. And like most people, your time and effort isn’t generating a steady stream of new business.
How to Create Powerful Strategic Alliances
I truly hate networking. Really, I do! I hate it because, in my experience, it hasn’t brought me anything substantial in return. But wait a minute, hear me out. Networking isn’t a bad concept; far from it. With today’s highly competitive environment, networking can be a fantastic marketing tool. Referral-sources can become potentially effective in bringing you business.
5 Steps to Strategic Planning
Where do you want your business to be a year from now? Five years?
So What’s Wrong With Strategic?
Some folks see the word “strategic” as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.
Even the dictionary calls a strategy “of great importance to a planned effort.”
Strategic Performance Management
Conceiving a business plan is often a Zen experience. We gather talented and motivated people to discuss where we are headed and how we are going to get there. At some point, whether it takes two minutes, two hours, or two weeks, everything comes together in some exciting way; everybody is energized and high spirited to get the plan going; we leave the meeting and the moment is gone like a pebble dropped into a mossy pond. The messengers from that meeting sally forth to spread the word but the business plan loses momentum as friction and inertia sets in. Enlightenment appeared before you but when you looked, it lost its form and dissolved into nothingness.
Strategic Alliances – Two Heads Are Better Than One
Many of us have heard the term “strategic alliance”, but how do we find the right one and how can it help our businesses?
How to Create a Strategic Web Advertising Campaign
The Internet is fast becoming a required component in every advertising campaign. So, what is the best way to advertise on the Internet? The answer to that question depends on why you are advertising. Do you want to build a brand, increase traffic or sell a product?
3 Highly Strategic Business Tactics!
1) AFFILIATE MARKETING
When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
Strategic Web Site Planning
The Internet has finally evolved as an essential marketing tool. The latest figures estimate that 50% of American households have a computer. Most businesses use the Internet for some business related function. B2B marketing (business to business), CRM (customer relation management) and SCM (supply chain management) are the key areas of business related growth on the Internet.