The First Ten Seconds Are A Make Or Break
Why do people write long copy? It is not because their readers read it all! People write long stories for…
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Tag: storytelling
How to Write A Dramatic News Release
Have you ever dreamed of what it might be like to have the limelight of the press interested in you?
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors.
Creating a Powerful Sales Presentation
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors.
How To Get To The Top Of The Marketing Food Chain
Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?
12 Tips To Create A BIO That Tells The Media What They Need To Know (AND Learn What Does Not Belong In Your Media Bio)
Follow these simple steps to creating a powerful bio that the media will love:
Copywriting Makeover: Making An Emotional Connection – Part 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose…
Knowing Your Client
Being curious about the client and his/her situations, motives, preferences, feelings, likes, dislikes, needs, habits etc. can bring forth information…
PR: What’s the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about…
To Outline Or Not To Outline
Ah, the age-old writer's debate--to outline or not to outline?
